Introducing the Metaviews Subscription

This past year has been full of rewarding work and interesting events that have fueled my intellectual curiosity and professional capacity. Amidst this hyperactivity, my primary focus has been building Metaviews Media Management Ltd., a new company that offers subscription research and professional services. I started developing Metaviews a few years ago but only got to incorporating in early 2010 and am only now, on the eve of 2011, reaching my goal of being able to offer a valuable and regular subscription product.

Initially I created Metaviews as a response to all the research I was conducting, both formally, and informally, recognizing that I was surrounded by rapidly expanding pools of intelligence, and really smart people available to analyze it all.

The problem has always been one of distribution. How to share all of these insights and ongoing dossiers with both the public and clients willing to pay. The obstacle has always been a scarcity of time and an overwhelming volume of items to share.

In the case of the latter, I've developed an intellectual production process over the past decade and a half in which I'm constantly researching a myriad of subjects relating to how our society understands and employs media and technology. The volume of research I produce and the range of subjects I cover create an ongoing surplus that I've not been able to effectively share as I just don't have the time to both conduct the research and package it for public or private consumption.

That's where Metaviews comes in. While on the one hand it has been a vehicle for my consulting and professional services work, I've also been slowly but surely building up a subscription product that allows me to create the infrastructure to share the research and insights for both paying clients as well as the public.

The idea is to reach a balance. In the past I've almost exclusively focused on sharing my work with the public, however the problem was that it did not provide enough institutional support for me to share more than a fraction of what I'm actually producing. My clients already pay me for the research I produce, however the services model does not allow me to step back and direct the research with a longer term view, nor are my clients able to benefit from my larger body of work.

Articulating and packaging a subscription research product allows me to create a stronger framework for continuing the kind of unique research that I've been doing. It also creates a platform for my clients to benefit from each other and understand the broader depth of my work and theirs. This also enables Metaviews to increase its public profile by sharing more with the web at large.

I've started a frequently asked questions that addresses some of the issues surrounding this new subscription, although as I'm just starting to roll this out, I'm really eager to get feedback, and see if this is the sort of thing you or your organization would be interested in.

I will continue to run Openflows Networks Ltd., which provides me with a platform to explore and further understand the business applications of free and open source software, however Metaviews Media Management Ltd. is where my passion and primary focus will be.

I think it's time to move beyond working with the tools and code to fully understand and articulate where we are headed as a society. The first long term research project that we're engaging in at Metaviews is The Future of Authority. For more info visit the website.


Hi Jesse, I listen to Ontario Morning every day and really like your column. I'm an engineer so I can appreciate your approach. We need your help to stop a misinformation campaing, which unfortunately was echoed in a news bit this week by Wey.

It was about people in London loosing TV reception, and the whole article was dramatizing the belief that people are being forced onto cable or satellite TV. The third option of buying a converter had only a brief mention of less than one second.

Fact: I bought a converter box and set top UHF Antenna for less than one month subscription to Cable TV. (Tiger Direct or The Source).

What we are loosing are ghosty and snowy VHF transmission, and are gaining crystal clear digital TV over the air (OTA), with many programs in HD.

From Ajax, I get 26 channels for free. (21 when the weather is bad). All Canadian networks, and American too, direct from the source, with no commercial substitutions (think Superbowl). London should get at least half that many. I get many specialty channels as well (PBS, OMNI, Sun TV, TCN, Cool TV, Retro, etc.)

The other day I had a call from a lady at Bell telling me that without Cable or Satellite service, I was about to loose all reception. I tried to expalin to her that I had already bought a conveter box, but she was insisting that it would not work anymore. This is misinformation, designed to scare people into The Subscription!

Back in 2009 I used to have Cable TV, and was really annoyed at the high cost, for I mostly watch network programs. I read in Spectrum about the coming transition, and went to the store to check the hardware. I bought the converter box and an antenna and it was really easy to install. To my surprise, comparing the golf game on Sunday between the cable (Rogers Digital TV) and the OTA digital program, the OTA image was noticeably clearer than the cable! (less compression, I guess, since the OTA channel has a dedicated frequency)

After a few weeks I just cancelled the cable subscription and I have been free since then. I even used the installed cable network in the house, after reversing some of the splitters, and distributed the signal to all bedrooms.

For people in rural areas that rely on Analog signals only, they already have a mast antenna, which usually includes the UHF antenna in addition to the VHF one. (UHF is the small one). All they need is a converter box (less than $50), or if they have a recent set, the ATSC tuner is already built in. To optimize reception, the old antenna can be replaced by an arry of UHF antennas, the best ones look like small oven racks. With a quad setup, they could reach over 150 km.

Please bring this out in the open. It is a shame to hear all this misinformation on the media. Digital OTA TV is the best thing that happened in a long time, and people should embrace it!



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