Free

Emerging Business Models for Journalists and Agitators

Posted Wed, 11/18/2009 - 12:29 by jesse

I love to be inspired by change, even the potential for change, and this is why the fall is tied with spring for my favourite season. Watching the world around me decay, knowing it will rise again, reminds me how important it is for the old to make way for the new.

This is why I rarely lament the decline of the journalism business, or any content-related industry, for that matter. Everywhere I look I see phoenixes ready to rise from the ashes.

For example, two of my favourite media outlets, both creations of internet culture, and also relatively new, are stumbling towards rather successful business models for online journalism. I say "stumbling" only because neither are waiting for permission or the perfect formula. They're embracing the embedded ethos of the online environment which is to "just do it."

Thoughts from the first Free Summit

Posted Thu, 05/14/2009 - 20:30 by jesse

This past Monday I was fortunate enough to attend the first ever Free Summit held in San Mateo, California. Organized Hosted by TechDirt.com founder Mike Masnick with help from the folks at and organized by Sagescape, who also organized the Tech Policy Summit, the event sought to analyze and understand the business of free. The keynote speaker for the event was Wired editor Chris Anderson, whom I had seen deliver the same presentation a year earlier here in Toronto.

While I wrote a detailed report on the event for my clients, as well as a few CBC radio spots on the subject, I wanted to share some personal thoughts on my blog.

At one point during the day, Chris Anderson wondered aloud why it took 15 years to start talking about free in the context of business, and I feel the answer is that we've been focusing on the wrong things. The obsession with making money online has distracted us from the fact that people are where the real value lies.

Social media is finally teaching us to look at social dynamics and understand social relationships. It is rapidly becoming clear to all who care to notice that the moral taught to us by the web is "free."

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